Noor does everything. Literally. She’s a creative concept developer, brand strategist, art director, DJ, performer, and yoga instructor — and she treats all of it as one practice, not a list of side hustles. As founder of Bekh! Studios, she doesn’t just come up with the big idea, she executes it end to end. Logo, brand identity, and strategy- sure, but also the full experience: interior design, event production, food curation, drink curation, literally anything a brand could touch, Noor builds it, A to Z. Her work and life have taken her through Cairo, London, New York, Madrid, Dubai, and Saudi Arabia, giving her a genuinely global creative lens.

Off the laptop, she’s behind the decks — co-running a party collective called the IASC and taking the stage at venues like Southbank Centre. She also builds community in physical space, running a recurring rooftop series that blends movement, sound, and gathering.

Egyptian-American and globally lived, Noor moves fluidly across four languages — English, French, Spanish, and Egyptian Arabic. And at the core of it all is a simple belief: it’s never too late to learn to do something new. Learning isn’t a phase she grew out of — it’s her greatest passion, the thing that keeps pulling her into new cities, new disciplines, new versions of her own work.